COLLECTION

THE FABRIC THAT
SHAPES THE SPIRIT OF
YOUR IDENTITY

Streetwear made for us. Created with the same spirit, energy and dedication that we put into sport, the arts and life.

collection 001 made of truth

collection 001 made of truth

TIME

We race it, wish for more of it, wish it away

It can not be bought — held still and can never be recaptured.

Our legacy is built in time —

Our purpose determined —

Our impact revealed.

We all see it differently — but it’s measure is always the same.

The 10 clocks in this design come together to form a 27. Representing the energy of the first moment you’re driven towards your ultimate destiny.

At any time something can be created, and you never know at what moment it will be.

Be ready.

Collection 001 MADE OF TRUTH

‘ THE ODDS ’

Are you the favorite?

The outsider?

When the odds are stacked against you —

What gives you belief?

What brings you ‘luck’?

What carries you through to triumph?

These three sock designs speak to how we measure things, pushing outside the perimeter and being energetic and spirted.

Wear these socks as a reminder that you are unmatched,

So always back yourself in — against all odds.

collection 001 made of truth

‘ LINES ’

The stitches that help us heal

The start of anything —

A sketch, a race, our birth.

Expressions of motion —

The dancer’s body,

The artist’s brushstrokes,

The athlete’s movement.

With music — lines come first,

Before the notes.

It’s the arrows that direct us —

Right or wrong,

The shift of just one line

Can change our perspective completely.

Some we are born with, but new lines can always be created or chosen

You just need to start.

The lines in this design,

Light and dark,

Different weights,

Remind us of everything that is thrown at us
in life.

Stay the course.

collection 001 made of truth

‘ THE SPRINTER ‘

Crouched down, but not defeated,

Ready to show strength and explosive power.

Ready to break physical and mental barriers.

Ready to overcome self-imposed limitations.

The art of running is in the process.

With every step, you drive forward.

Your race only lasts seconds.

Amplifying your ability to stay focused in the moment.

Only now counts.

This abstract design is in honor of the sprinter’s spirit.

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